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(Da Vinci Code Secrets)
Paris
Locations of The Da Vinci Code
Copywriting Secrets Behind The Da Vinci Code and LOST
The Da Vinci Code, The Best Selling Novel
The Da Vinci Code Controversy Under The Scrutiny Of
Aristotelian Logic
The Michelangelo Code; Or How To Let The Da Vinci Code
Pass On By
The Da Vinci Code: A book that books!
Do you know what a Cryptex is?
Trinity Authors
The New Alchemy? Observations on the 'Da Vinci Code'
Phenomena
The Da Vinci Code, Good Or Bad? An Opinion From The
Travel Industry
Da Vinci Delusion: 13 Strong Reasons to Resist Such
Heresy
Tom Hanks and Opie
The Dan Brown Effect (Aka The Da Vinci Code)
Decoding and Debunking the DaVinci Code
More Secrets of Leonardo Da Vinci
The Secret Code - The Truth Behind the Da Vinci Code
4 8 15 16 23 42 Better Than the Da Vinci Code
Mary Magdalene-A Faithful Disciple of Jesus Christ
Your Hidden Da Vinci Code
Is The Da Vinci Code Cracked - Or Just the People Who
Believe It
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I spent a few hours over the weekend
watching the TV series, LOST. And man oh man… do I love
the script writing on that show.
Why?
Because it has me constantly wanting to know what’s
coming next. It goes from scene to scene… leaving you on
‘cliff-hanger’ after ‘cliff-hanger.’
It’s similar, really… to the way Dan Brown, the author
of Da Vinci Code and 3 other best sellers
(Deception Point, Angels and Demons and Digital
Fortress) writes.
He goes from chapter to chapter. At the end of chapter
3… he’ll leave you wanting to know what’s going to
happen next. Then he’ll ‘shift gears’ and move onto
another aspect of the story in chapter 4.
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At the end of chapter 4… you’re not only
interested in what’s happening next for chapter
3, but you’re also interested in what’s next in
chapter 4.
In short, he’s got you on the line – you’re
caught – hook, line and sinker!
So how can you use this little secret when
writing ads and sales letters?
Here’s an example:
Top business people know it’s not enough to be
exceptionally good at what they do. They know
they must also get their name in front of their
customers. |
Let’s be honest. What good is it to have the best
‘mousetrap’ if nobody ever hears about it?
But don’t worry. There is now a new way for a
business person to get exposure to their clients… for
pennies on the dollar.
And… you’ll learn about it in a few minutes. But
first… here is something else you should be aware of…
Notice how the little piece of copy above made a HUGE
promise… and then moves onto another subject… leaving
you holding on… reading every word of the letter…
waiting anxiously to learn the secret ‘in a few minutes.
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Here’s another example:
It’s a strange situation, isn’t it? There are
people all over the country who want the exact
product you’re trying to sell… and… there’s no
cost effective way of getting your message
across to them.
There is now a solution to this problem. But
first… let’s talk about what you, as a business
person, should never even think about doing…
You’ll notice here that we’ve promised a
solution to their problem. And then digressed to
another thing we want to talk about within the
sales letter. |
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Interesting stuff, isn’t it?
It’s simple psychology. Try telling your
husband, wife or partner that you have a secret…
but you’ll have to wait until the end of the
week before you let them in on it.
Odds are they’ll be desperate to know… and
curious about what they’re about to discover.
All for now.
About The Author
Scott Bywater is a professional direct response
copywriter who makes it simple for you to get
more customers. To learn how and get hold of his
special report "7 ways to increase your turnover
in 60 days" visit http://www.copywritingthatsells.com.au.
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